Hopstretch Posted September 5, 2008 Report Posted September 5, 2008 http://www.youtube.com/watch?v=uz6amk3P-hY Really? This is what $10 million buys you? The old mugshot is a nice touch. But again, really?
aardvark baguette Posted September 5, 2008 Report Posted September 5, 2008 I think its supposed to be a 'beginning' type of thing. My guess is the shoes will be a metaphor that will evolve through a series.
morphsci Posted September 5, 2008 Report Posted September 5, 2008 It's about nothing. So it's a Microsoft commercial about Macs?
riceboy Posted September 5, 2008 Report Posted September 5, 2008 I think its supposed to be a 'beginning' type of thing. My guess is the shoes will be a metaphor that will evolve through a series. I sure hope so too.
saint.panda Posted September 5, 2008 Report Posted September 5, 2008 This campaign could turn into something pretty good. First of all, everybody's talking about it now. It's easy for Apple to do a "Mac vs. PC" attack campaign from their market challenger position, but Microsoft can't do that and they can't run a campaign too focused on features either because that'y not their only target group. Also, being cool or sexy has never been part of MSFT's strategy. From TechCrunch: In an email we’ve obtained from Microsoft SVP Bill Veghte to all employees, he talks about the goals of the campaign. The overall goal is to inspire consumers and “tell the story of how Windows enables a billion people around the globe to do more with their lives today.” This first phase, he says, “is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.” I think they're on to something. This time they've hired a top ad agency, Crispin, which has revived some brands before (Burger King, Mini). Anyways, I don't understand sure why MSFT needs a marketing campaign anyway. Those who already have MSFT software won't need more of it and those who don't already moved on because they got sick of MSFT software.
Knuckledragger Posted September 5, 2008 Report Posted September 5, 2008 Microsoft's stock listing always makes me think of LS/MFT.
Hopstretch Posted September 12, 2008 Author Report Posted September 12, 2008 Getting funnier, granted, but still no point in sight. Bill and Jerry are better than you? We knew that. http://www.youtube.com/watch?v=gBWPf1BWtkw
riceboy Posted September 13, 2008 Report Posted September 13, 2008 At least the dance Bill did was more noticeable "Mister Roboto"
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