He was all out when I stopped by, and he himself was running Pure music, rather than AyreWave. The system actually sounded very good, but the speakers were really atrociously ugly. Veneered wood cabinets, carbon fibre front baffle, and chrome bars protruding from each side to protect the woofers.
Anyhow, interested parties can obtain a copy of ayrewave here, as I did. It's on sbooth.org, who is also kind enough to give us MAX, the second best audio converter for OS X.