Yes, you're right, Birgir. There's a huge amount of people willing to spend money and it doesn't matter how good you are as a company, you just need to appeal to a few of them to make your living. Again, most of the customers are just lacking any knowledge, experience, sensitivity, sensibility and most likely intelligence. If any market were ruled by pure common sense and sheer quality, most products would have never ever seen the light of the sun.