Quick google search results:
ESlick E-Book Reader Cheapest, Ugliest Yet | Gadget Lab | Wired.com
First impressions of the eSlick eBook reader
The deal when it first came out was for $230 and now sells normally for $160, so the $20 isn't that great of a deal.
Even though it comes from the same people who made the kindle, I am definitely turned off that it doesn't support ePub (even though I dislike DRM). Its not too very ugly, but I'd rather have the wireless and support that comes with the kindle.