I'm not so sure, he's got a niche product (modded Denon's) as his hook, otherwise you can get the same service (recabling) for quite a bit less elsewhere. It's one thing to generate FOTM over a $100 mini-mini to suck in the Ipod crowd, it's quite another to charge ~$800 for mods to a $1000 headphone (~$439 5.5' cable, $159 markl mod, $229+ cups). Who would have thought there was a modder who could make Headphile seem reasonable.