Lies. If you buy a dollar sandwich from McDonald's, do you really think you could turn around and sell it to someone else for a dollar? No, you'd have to give a discount, to compete with McDonald's.
Target market: leprachauns and unicorns?
Wow, we've come a long way -- I remember when photonic switching was still a research area, and that was only the 90's.
I would -- I mean, I agree with your point about looks -- the only person that should really care is the wearer -- but like everything else in life, sometimes it's fun to get others' opinions. I would never have known about Invicta and Fossil and Nixon had I not asked a similar question previously.
Skagen is on my list, and I got one or two for my housemate as presents, and she loves them. I've been told several times that I have good taste in watches by her friends.