I assume you're criticizing my over-generalization in using the expression "Audio-Technica" house sound -- fair enough. But in broad, sweeping terms, I was just trying to get rid of the Grado house sound, so inasmuch as it's not a Grado, there you have a house sound. So, to synopsize:
ESW-9:HF-2::all A-T's:all Grado's
...meaning it doesn't have the Grado forwardness that the HF-2 does, which admittedly, it doesn't as much as other Grado's.
Better?