Actually, it's just the opposite -- they're trying to keep up the headphone faith hobby alive while head-fi is in limbo/in a coma/tits-up/down the pooper/whathaveyou.
Yeah, I'd give it a listen. Their CostCo system @ US$129 (? I think ?) -- even without the tubes -- is a steal. Best entry level shelf system I've heard, plus you get ribbon tweeters.