Just popped over to the local (genuine) Apple Store, and I have to say, the new MBA's are 'teh hotness'.
Installs of Lion so fresh, they hadn't yet added (non hardware accelerated) flash.
As a co-worker commented on the pricing, from just $999. (No Mac would be "only").
Talking with one of our sales people, they commented that the retail staff are trained not to say no / use negative phrases. Instead things like "As it happens".
e.g.
As it happens, Memory is soldered to the motherboard (So no user replaceable memory upgrades for you!, instead you'll just have to pay apples "magical" memory prices that evoke a child like sense of wonder (as in I wonder how they can get away with charging so much)