Went to a Microsoft retail store at lunchtime with other co-workers, just because.
Definitely an "Uncanny Valley" experience where you felt you were in a store, to misquote Douglas Adams that was almost, but not quite, entirely like an apple store.
The main difference being the microsoft store used darker wood for the top surfaces of their tables.
Other people have had similar experiences.
http://news.cnet.com...he-apple-store/
Definitely moving towards a future full of devices geared for consumption of purchases rather than ever more capable Turing Complete general purpose computers.
Ho Hum.