And in other streaming corporate synergy news ...
Internet radio service Pandora will bring music that is “outside the mainstream, yet adventurous and warmly accessible” to Peet’s Coffee & Tea locations nationwide, according to an announcement on Tuesday.
Peet's (Tea and Coffee) is partnering with Pandora ..
We are partnering with Pandora®, the leading internet radio service, to create a unique music experience in our stores that has been carefully curated by 25-year Peetnik and music aficionado, Patrick Main. This partnership allows us to refresh the music experience in our stores with more music options. In addition, you can access the Peet’s radio stations directly via your Pandora mobile or desktop application.
MELODIC INDIE
Sweet, bright, and fresh. Indie rock, pop and folk from off the beaten path. LISTEN »
JAZZ GIANTS
Vigorous, full, and lively. Swing, bebop, hard bop, cool jazz and newer explorations. Only the real stuff. LISTEN »
ECLECTIC CLASSICAL
Bold, structured, and complex. Music spanning the breadth of the classical tradition, with a special focus on contemporary composers. LISTEN »
ORIGINS
Rustic, earthy, and vibrant. Folk traditions and new music from around the world. LISTEN »
http://www.peets.com/pandora
http://investor.pandora.com/phoenix.zhtml?c=227956&p=irol-newsArticle&id=1912256
http://blog.sfgate.com/techchron/2014/03/26/pandora-partners-with-peets-coffee-tea/
in working with Pandora, Peet's set guidelines for each station and selected tracks and artists that pair well with their coffees. For example, according to the company:
Peet's Melodic Indie includes indie bands like Pinback, Neko Case and Broken Bells that provide a contemporary, melodic sound and pair well with sweet, bright coffees such as Peet's Kenya Auction Lot and Café Solano Medium Roast.
Peet's Jazz Giants reflects Peet's Italian Roast and Espresso Forte Blend with its swing, bebop, hard bop and cool jazz including artists like Miles Davis Quintet, Charlie Parker, Betty Carter and Jason Moran.
Peet's Origins enhances Peet's earthy and vibrant blends including Uzuri African Blend and Gaia Organic Blend. Artists include Cesaria Evora (Cabo Verde), Dobet Gnahore (Côte d'Ivoire), Franco (Zaire), Gabby Pahinui (Hawaii), Papi Brandao (Panama) and Armando Garzon (Cuba).
Peet's Eclectic Classical pays tribute to the history of classical music while emphasizing contemporary composers, and pairs with Major Dickason's Blend or Peet's French Roast.
http://www.fastcasual.com/news/peets-coffee-partners-with-pandora-to-create-branded-radio-stations/
http://www.marketwatch.com/story/peets-coffee-tea-and-pandora-announce-new-partnership-to-enhance-the-coffee-shop-music-experience-2014-03-25