The Glass Staircase shot was un-staged.
Newsweek may agree with you http://www.newsweek.com/san-francisco-new-apple-store-shows-little-think-different-spirit-463576
other info
$1m staircase (nerds not includued) http://www.patentlyapple.com/patently-apple/2016/05/apple-spent-more-than-1-million-for-their-new-san-francisco-store-staircase-alone.html
Cost Breakdown : http://sf.curbed.com/2016/5/26/11793146/apple-union-square-cost-buildzoom
via permit analysis: https://www.buildzoom.com/property-info/300-post-st-san-francisco-ca
more photos: http://www.theverge.com/2016/5/19/11715726/apple-flagship-store-opening-san-francisco-photos
gush: http://www.designboom.com/architecture/apple-foster-partners-san-francisco-union-square-store-opening-05-23-2016/
I think apple met their diversity quota's judging by the staff and tourists / visitors ...