I agree. There are always posts on Head-Fi suggesting that manufacturers burn-in the equipment to save buyers time. Well, that would kill the benefits of burn-in wouldn't it? Maybe they are burned in sometimes and you just don't know it. It's a cute way to prevent immediate impressions or comparisons that are negative but still allow the positive at any time. The hourly updates are free advertising. Even if you don't feel like exploiting the benefits of burn-in, there is definitely pressure to keep quiet if you don't believe in burn-in, power cords, magic audio pebbles or things like that. So good for Pete for being honest about it.