This is sort of related to the Beats phenomenon, IMO. But more on the good side of things.
CB2 (Crate & Barrel 2, which sells trendy furnishings and accessories -- a good sized step above IKEA in quality) is selling Grado SR80 headphones, I just found out by email. They're listed as one of their "Top $100 gifts", along with some kind of birdhouse.
http://www.cb2.com/$100-tops/gifts/grado-sr80i-headphones/
They also sell the Pro-Ject turntable. This all means there is some hope -- Monster has paved the way for Beats to be a lifestyle choice, but people with slightly better taste are into the personal audio as well and stuff like Grados (which have a retro hipster appeal) are popping up in unexpected places.