I wish I could advise you further. Like audio, everyone sees somewhat differently as well. Neither technology is perfect. Some people see the shortcomings of plasma and that really bothers them. For me the shortcomings of LCD really bother me. Obviously this is from my own personal, limited, experience. Also TV's are really hard to shop for in-store. LCD's always look so much better in that environment. If your passion is to see a good movie, and enjoy how it was meant to be viewed, then for me the choice is plasma.