Well that and we just eat fast food most of the time. There are 12 Subway's in Reykjavik, 4 KFC, 7 Domino's, 3 Pizza Hut and the list goes on and on in a city of 200.000.
That's not a bad piece but it reflects the atmosphere of the time it was written in. After a year of what could best be described as parts of Orwell's Animal Farm things have moved on a bit.