I normally don't care for Pitchfork, but I feel the reviewer nailed The Drift in this review. Much better than I could have put it.
http://www.pitchforkmedia.com/article/record_review/23262-the-drift
There is a lot of stuff I listen to that I'd never recommend to people unless I really knew their taste in music (experimental, avant-garde, free jazz, improv, etc) but I really feel that The Drift is something that I'd tell any of my friends to try and hear at least once regardless of where their taste in music lies