The disturbing thought here is that he has priced his set higher than the Sennheiser HE-1 in China.
What if he realises that there are soccer stars, baseball stars, Dr Dre, Miss Piggy, Rudolph the red nosed reindeer, etc., who have the same mentality and decides to jack the price up to somewhere around 25% over the Sennheisers so he can rope that crowd in.