Let's break this down somewhat;
1. FOTM and overenthusiasm aside, Ultrasones aren't bad headphones
2. Their build quality is technically alright (as in, they don't break easily, at least not anymore), but is way too cheap for the price of their headphones
3. Ultrasone do have competant designers, even if they aren't always focused on improving sound quality
I have yet to hear the E9s (and being stuck down here and not wanting to buy them blind I see no way to rectify thatt), but I don't see any reason they couldn't sound as good as the more level-headed of the other sites posters have claimed. I guess there will be a beeline towards the E9s during the international meet.