Extremely overhyped.
Out of the box it isn't all that great, but for the money its a pretty good buy. We are tyalking about a DAC that costs 160 with shipping included. This is easily obtainable for many of our (uneducated) listeners. I agree it is a good DAC, but if you can afford better (and have heard better) then there are much nicer units to explore.
There are just way too many idiots listening to that thing, and thinks its the greatest thing ever. Take a look at most of their post counts... most of these people have low end gear, or a very low count. Not many of the big guys would keep this for a source with extremely high end gear.