I'm a little torn here, to be honest. Yes, it does look like a rip-off if you look at the parts they're actually using in there, but fuck me what an engineering achievement this is. They've made something that's literally audiophile legend now, using two DACs which were designated as low cost parts at its heart.
Then again, the "discrete ladder" that accounts for the remaining 8 bits couldn't have been that easy to build, could it?