Very interesting. They use the armature design rather than the dyamic variety driver. Too bad, at that price though, they aren't dual or triple driver designs. Then again, the Klipsch Image X10, and even the X5, are outstandingly wonderful sounding canalphones and use a single armature.
What mostly intrigues me, though, are the sleeves. From the images, the sleeves appear to be the more common large nozzle design rather than the refined smaller nozzle type as used by the Shures and Etymotics.