Taken from the Rolling Stones article about U2/Apple saving music.
"an audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way, where you can play with the lyrics and get behind the songs when you’re sitting on the subway with your iPad or on these big flat screens. You can see photography like you’ve never seen it before."
I'm not 12 years old, so that seems really uninteresting.
I wish they could create a "can't be pirated" format for musician's sake, but I'd put my money on the hackers all day long.