Disappointed the follow-up did not inquire about familiarity with Google Search.
The part on future downloads is certainly promising.
"CC: Numbers such as sample rate and bit depth are only part of the equation. The people behind the recordings are more important. Will there be a Pono certification or guarantee or Mastered for Pono type thing to designate tracks that are of pono quality.
NY: No. Pono is Pono. You make what you make. When we say it's Pono that means we are bringing you the closest thing to the master, if it's not the master, if it's not the native resolution it's the closet thing to it that was mastered. Then were asking why the hell didn't they master the native resolution. If you buy what it is they supplied, and there's a higher resolution, and we're after them to master it, and they master it, you get it. You don't have to pay for it. You've already bought the best it can be. The best it can be is what we're gong to give you. You just have to download it again in our store. You'll get notified in our little newspaper, these are the new things that got upgraded..."
Also, I like little newspapers.