Interesting, and certainly right about Vogue, etc. covers, but aren't "up-market, fashion conscious, watch buyers for whom I suspect the features are secondary to the style and image of the thing" those chaps, not women? Aviator watch owners aren't pilots, for instance. They're men who like that style. Women, in comparison, like nice looking, practical (timekeeping) devices, no? Also, which ones are the "butch versions"?