http://intelligence.slice.com/first-apple-watch-data-one-just-isnt-enough/
Almost two-thirds of pre-orders were for the less expensive, aluminum Sport line, which starts at $349. About one-third of pre-orders were for the stainless-steel Apple Watch collection, which starts at $549. The gold “Edition” series, which starts at $10,000, didn’t represent enough US pre-orders to show up in Slice’s report.
The average selling price per watch was about $504. The average order was for 1.3 watches.
71 percent overall selected 42mm. Sport buyers were slightly more likely to choose the 38 mm case, with 32 percent purchasing the smaller version, versus 24 percent of Apple Watch buyers.
The most popular color is Apple’s “space gray” aluminum case—40% of pre-orders—followed by stainless steel (34%), silver aluminum (23%), and “space black” steel (3%).
The black sport band was the most popular band among all buyers, representing almost half of all orders.