According to this article, it is new for 2008.
La Posta Starts New Year With New Wines
I bought the bottle at a local Texas grocery store (Central Market) but I noticed that they have it at our local spirits/wine/beer warehouse "Specs" so it shouldn't be too hard to find. I thought is was really quite good - better than the Bonarda but that may just be my preference. I haven't tried the "Pizzella" or "Paulucci" Malbecs yet though, so I cannot really compare it to those.
Here is the back of the bottle for more information.
I had some grapefruit so I decided to make something with that.
Palm Beach Special
3/2 oz Blue Coat gin
3/4 oz fresh squeezed grapefruit juice
1/2 oz Carpano Antica sweet vermouth
Cheers to Al, Jim, Dan, Raffy, Dinny, Dusty, Mike, and the Hoboken bitches!